Wanda Hotels & Resorts Unveils New Brand

QINGDAO, CHINA—Wanda Hotels & Resorts recently unveiled Wanda Moments, a premium mid-scale hotel brand, and a newly upgraded guest loyalty program—Wanda Club during a conference at the Star Island of Qingdao Movie Metropolis here.

At the conference, Dr. Ning Qifeng, executive president of Wanda Cultural Tourism Creativity Co., Ltd. and president of Wanda Hotels & Resorts, announced that Wanda Moments plans to develop 700 hotels around China in the next five years, and shared the comprehensive upgrade of Wanda Club program. Qifeng signed contracts with the first six Wanda Moments hotels’ owners, which marks an official beginning of the development of the new brand.

As the fifth hotel brand for Wanda Hotels & Resorts after Wanda Reign, Wanda Vista, Wanda Realm and Wanda Jin, Wanda Moments is a premium mid-scale hotel brand that is committed to providing high-quality selected service to business travelers with “unique taste, enjoy-life attitude and pursuing different experiences.” The new brand continues the diversity and inclusivity of Wanda hotel brands, and the artistic design, attentive services as well as interactive staying experience. With the brand concept of “Better for tomorrow” and the 4S core values (Sweet+Social+Style+Smart), Wanda Moments aims to create a new lifestyle that integrates art, culture, intelligence and fashion.

Liu Yingwu, VP of Wanda Hotels & Resorts and president of Wanda Hotel Design Institute, introduced Wanda’s integrated services from hotel design to construction and to project management. “The asset-light transformation we are pursuing is not just providing hotel management and design services, but an integrated project management service. It is an innovative service model and a mature and completed management system that is based on the investment, construction and operation experience of more than 100 hotels. This enables us to assist and serve our owners with extensive ownership experience and systems.”