Trinity Investments, a U.S.-based hospitality-focused real estate investor, has expanded its leadership with the addition of Rob Tanenbaum as SVP, strategic operations, based in Miami.
He joins the company with more than 30 years of experience in hospitality, most recently serving as managing director/head, North American hotel asset management at Starwood Capital Group. Prior to Starwood, he served in senior asset management roles at two U.S. hotel REITS, Park Hotels & Resorts, Inc. and DiamondRock Hospitality Company. For nearly a decade, he ran his own independent consultancy, Madison Hotel Advisors, which specialized in optimizing value for hotel owners through strategic planning, revenue management and capital allocation.
Tanenbaum is responsible for overseeing the strategic operations of Trinity’s hotels on the East Coast of the U.S. He will be joined in Miami by Brittney Lewin, associate, strategic operations. In this region, Trinity owns assets such as The Diplomat Beach Resort Hollywood, EAST Miami and the Grande Lakes Orlando Resort, JW Marriott & The Ritz-Carlton. Samantha Sugarman, SVP, strategic operations, based in Los Angeles, will continue to oversee Trinity’s assets in the western half of the U.S., as well as in Mexico.
“Our asset management team has continued to excel and advance, taking on higher caliber and more complex hotel projects and repositionings,” said Greg Dickhens, managing partner, Trinity. “By bringing on elite talent, like Rob, with deep experience at some of the best companies in the business, we position ourselves and our assets at the forefront of the industry exactly when these properties need the strategy, foresight and execution our team has become known for.”
Trinity’s strategic operations team is currently working on more than $300 million worth of large-scale transformations across its portfolio of hotels and resorts. Among them, in 2024, the firm is set to complete renovations at properties including the Omni San Diego Hotel, W Hollywood, Hyatt Regency Greenwich, the Ritz-Carlton Dallas, Las Colinas, and the conversion of Hyatt Regency Indian Wells Resort & Spa to Grand Hyatt Indian Wells. In addition, the firm recently commenced the comprehensive renovation and repositioning of The Diplomat Beach Resort Hollywood.