Tommy Bahama to launch resort concept

Tommy Bahama has revealed plans for the debut of a new resort concept with the introduction of the Tommy Bahama Miramonte Resort & Spa in Indian Wells, CA. The first Tommy Bahama resort will debut in late 2023.

The company is partnering with Lowe, a national commercial and hospitality real estate investor, operator and developer of destination hotel and resort properties, to execute and present the reimagined property. CoralTree Hospitality, a wholly owned subsidiary of Lowe, will continue to manage the resort, with Tommy Bahama’s parent company, Oxford Industries Inc., making a minority equity investment in the project. Tommy Bahama believes there is potential for additional resorts in the future.

“This is a natural progression of the Tommy Bahama brand,” said Doug Wood, CEO, Tommy Bahama. “We have been talking about the idea of a Tommy Bahama resort for decades and believe that our brand’s aesthetic, successful $100-million food and beverage business and guest feedback support our brand’s evolution into new areas of the hospitality industry. The Tommy Bahama Miramonte Resort & Spa is a great way for us to extend our brand and give our guests the resort experience they are looking for.”

Tommy Bahama had been in talks with Lowe for several years regarding the Miramonte property. Following more than a decade of involvement with the resort, Lowe purchased Miramonte in 2020 and invested capital to restore the property, including creating the signature Olive Grove outdoor lounge and dining area. For the final phase of the renovation, Lowe will infuse the Tommy Bahama lifestyle and design aesthetic into the resort, reimagining the public spaces, debuting a new concept indoor/outdoor restaurant, transforming the bar experience and opening a retail boutique. The resort will remain open during the transformation.

“We’ve always known that our style of food and beverage is transportive,” said Rob Goldberg, EVP, resorts, restaurants and bars, Tommy Bahama. “Our unique approach to elevated yet relaxed service is ideal for resorts and delivering our brand of hospitality. To have the opportunity to deliver those experiences in a resort setting gives us a much broader canvas to paint on as we create new experiences for our guests.”

The Tommy Bahama Miramonte Resort & Spa will offer 215 rooms including 23 suites, 35,000 sq. ft. of meeting and event space (20,000 sq. ft. indoor, 15,000 sq. ft. outdoor), three resort-style pools and signature treatments at the 12,000-sq.-ft. spa. The entire property will receive the Tommy Bahama design aesthetic.

Tommy Bahama has a well-established presence in the Coachella Valley. The Tommy Bahama Restaurant, Bar and Store in Palm Desert opened in 1998 followed by the Tommy Bahama Marlin Bar and store in Palm Springs in 2018. A Tommy Bahama Home store will open this year.