Sonesta International Hotels Corporation has made The Royal Sonesta brand available for franchising in the U.S.
The Royal Sonesta is a collection of unique hotels that now provides franchisees an upper-upscale option for city and leisure destinations. The franchise offering advances the company’s global development strategy by adding a high-end brand to its franchise portfolio, it reports.
“The introduction of The Royal Sonesta to our franchise portfolio marks a major step in Sonesta’s evolution as an industry leader,” said Brian Quinn, chief development officer, Sonesta. “We’re excited to create new ways to expand our brands and provide franchisees a diverse portfolio across the upper-upscale, upscale, midscale, extended-stay and economy segments.”
In September 2021, Sonesta Franchising debuted in the U.S. with a platform of franchise services, hotel operations and franchise support. It features 13 brands with a range of hotel service levels to meet travelers’ needs.
“The Royal Sonesta draws inspiration from each hotel’s local surroundings to create innovative spaces with sophisticated design, memorable cuisine and dynamic programming,” said Elizabeth Harlow, chief marketing and brand officer, Sonesta. “The Royal Sonesta provides our guests with the royal treatment through elevated hospitality that is warm, comfortable and intimate and creates unforgettable moments with a personal touch delivered in a welcoming environment.”