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Brand Finance: Hilton remains world’s most valuable brand

The total value of the top 50 most valuable hotel brands has decreased 33% year-on-year, down from $70.2 billion in 2020 to $47.4 billion
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IHG Partners with Group’s Ctrip

LONDON—IHG has launched its first flagship store on Chinese OTA platform Ctrip, part of Group. Both companies will also cooperate in their membership
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TripAdvisor and Group Form Strategic Partnership for China

NEEDHAM, MA— Group Limited and TripAdvisor Inc. have entered into a strategic partnership to expand global cooperation, including a joint venture, global content agreements
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