Report: Hilton most valuable hotel brand
Brands struggle to build brand value despite rising demand
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Brand Finance: Hilton remains world’s most valuable brand
The total value of the top 50 most valuable hotel brands has decreased 33% year-on-year, down from $70.2 billion in 2020 to $47.4 billion
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Which Hotel Brands are the Most Valuable?
INTERNATIONAL REPORT—Hilton is the world’s most valuable hotel brand, according to independent brand valuation consultancy Brand Finance’s “Hotels 50 2019” report. Hilton’s brand value
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