IRVINE, CA—Get ready for “Bell”hops and Baja Blasts, fire sauce and sauce packet floaties, because the Taco Bell Hotel is coming this summer. Beginning August 9 for a limited time, doors will open at The Bell: A Taco Bell Hotel and Resort in Palm Springs, CA, providing an immersive way to celebrate the brand.
From check-in to checkout, The Bell: A Taco Bell Hotel and Resort reimagines what a hotel stay can be, unveiling a destination inspired by tacos and fueled by fans. Everything from guestrooms to breakfast and poolside cocktails will be infused with a Taco Bell twist.
A gift shop will offer exclusive apparel to spice up fans’ summer style. Guests can also stop by the on-site salon for Taco Bell-inspired nail art, fades and a braid bar. And whether it’s daily happier hour or saucy snacks, The Bell: A Taco Bell Hotel and Resort will deliver beloved flavors and introduce new menu surprises only available at the hotel.
“The Bell stands to be the biggest expression of the Taco Bell lifestyle to date. It will be fun, colorful, flavorful and filled with more than what our fans might expect,” said Taco Bell’s Chief Global Brand Officer Marisa Thalberg. “Also, just like some of our most sought-after food innovation, this hotel brings something entirely new for lucky fans to experience and enjoy.”
Taco Bell, a Southern California-based brand founded by Glen Bell in 1962, chose Palm Springs as the ideal resort destination for its next hospitality venture. Reservations will open in June.