Motel 6 has released its fourth annual holiday survey, which revealed that 70% of Americans planning to travel for the holidays this year will be road-tripping to their destination. The poll surveyed more than 2,000 individuals and found that 82% believe it is important to spend that time with loved ones, and the average traveler will be driving more than nine hours this holiday season—journeying more than 600 miles to reach their destination. Of those planning to travel this year, 32% stayed home last year. When it comes to accommodations, nearly half say they’d consider a hotel or rental just for some privacy.
Out of those respondents who changed their holiday up a bit in 2020, almost nine in 10 (88%) admitted that last year’s newly minted traditions would follow them into this holiday season. For example, one in three (35%) cited Zoom holiday calls with extended family as their favorite new holiday activity.
“We are thrilled to see the continued resurgence in travel across North America,” said Rob Palleschi, CEO, G6 Hospitality. “Those looking for a place to rest this holiday season can count on Motel 6 to provide a clean and comfortable room at an affordable rate, whether we are part of their journey or their destination.”
American holiday travelers are hopeful for a more peaceful experience this year, with nearly three-quarters (67%) of respondents anticipating their holiday trips to be more relaxing after people had to change up their holiday plans last year.
Two-thirds of survey respondents plan to travel with their immediate family, and nearly two in five (38%) will be bringing along their pets. In particular, they’re most excited to reconnect with their siblings (46%), parents (45%) and extended family (42%).