Sonesta International Hotels Corporation has launched Sonesta Essential, a new upper-midscale, select-service segment brand now available to franchise in the U.S.
The new brand offers franchisees easier new-builds and conversions with modest brand standards, limited food and beverage requirements and simplified conversion processes, according to the company.
“Sonesta Essential is a fresh, new brand carefully designed by Sonesta to deliver a core selection of services compared with other hospitality experiences,” said Brian Quinn, chief development officer, Sonesta. “With tremendous demand in the select-service category, we are confident that Sonesta Essential will become a leading brand in an exciting, timely and relevant segment.”
Sonesta Essential’s brand pillars focus on offering guests a comfortable, clean place to stay, with a warm and friendly guest experience and foundational brand standards, including 24-hour reception, a fitness center, complimentary hot breakfast, an all-day coffee experience, complimentary WiFi and elevated bedding with a unique sleep program.
The first two Sonesta Essential hotels will be Sonesta Essential Vacaville, CA, a franchise, which is set to open in late spring, and Sonesta Essential Chattanooga, TN, a managed property, which will be converted from Sonesta Select in the fall of this year.