SC Hampton Inn completes $6M refresh with new brand prototype

The Hampton Inn Columbia Downtown Historic District, a hotel owned by Windsor Aughtry and managed by Hospitality America, has completed a multimillion property-wide renovation. Designed with Hilton’s new North American prototype, all guestrooms and public spaces received a complete transformation, including doubling the size of the fitness center and installing all new equipment, and adding an outdoor patio with fireplace and comfortable seating.

“At Hospitality America, we are thrilled to see Windsor Aughtry’s continued investment in the Hampton Inn Columbia Historic District,” said Ben Campbell, CEO, Hospitality America. “Their commitment to enhancing this property not only elevates the guest experience but also strengthens our partnership. These improvements demonstrate a forward-thinking approach that aligns perfectly with our mission to provide exceptional service and quality accommodations.”

Stephen Crist, GM, Hampton Inn Columbia Downtown Historic District, added, “The entire hotel was renovated; nothing was left untouched. Every decision was made with the guests’ perspective in mind. Not only was this a big financial investment in the guest stay, but it was an emotional investment on the part of our associates who take great pride in delivering impeccable service. This renovation showcases Hospitality America’s dedication to delivering and upholding a superior product and a consistent guest experience. Coupled with the hotel’s prime location—ideal for business travelers seeking a quick commute to work and easy access to the Columbia Metropolitan Convention Center, as well as leisure travelers drawn to the Historic Vista District’s shops, restaurants, nightlife, the University of South Carolina, sporting events and more—and guests are discovering an upper-midscale hotel that stands out as best in class, supported by genuine hospitality.”

Elements of the Hampton Inn Columbia revamp include an enhanced guest welcome area with a repositioned front desk, localized feature wall and flexible multi-use space. Guestrooms feature a multi-functional task table, improved bathroom design, enlarged windows to increase natural light and optimized in-room guest storage solutions. The overall design, delivered by AK Design Group of Brentwood, TN, is local, authentic, southern, transitional and sophisticated. It incorporates a historical vibe with a classic modern twist. The décor is neutral and light, complemented by homelike furnishings chosen to evoke warmth and comfort, and the color palette is inspired by the university, according to designers.

“Guests are increasingly looking for accommodations that provide a more personalized experience,” said Daniel Lock, VP, commercial strategy, Hospitality America. “Along with our physical upgrades, we’re excited to introduce Hilton’s Connected Room Technology, allowing guests to stream their favorite shows and all from their mobile devices. Under Stephen’s leadership and with a refreshed visual identity, we’re confident in delivering strong financial returns for the owner, fostering positive employee engagement, and offering exceptional experiences for our guests.”