ROAD TO HE SHOW: HX Highlights

Sunday, Nov. 10
10:30 a.m. – 11:15 a.m.: What is the REIT fit? Understand opportunities and challenges of REITs in today’s market and whether it’s the right fit for your next investment.
11:30 a.m. – 12:15 p.m.: Measuring ROI and Funding Your Technology Investment. Explore the pros and cons of different funding models for technology purchases, how to calculate the ROI of a technology-based investment and the best time to invest.
12:30 p.m. – 1:15 p.m.: The Lender’s View: A Market Assessment for Today and Tomorrow. Look through the lens of the lender to understand nuances that may make or break financing a construction deal and how to present the most persuasive deal regardless of property segment.

Monday, Nov. 11
10:00 a.m. – 10:45 a.m.: Home Grown: Beat the Competition with Local F&B. Today’s travelers crave foods that not only nourish them but also sustain the planet. Learn how to update your menu items with local fare to attract this profitable health- and earth-conscious clientele.
11:00 a.m. – 11:45 a.m.: Interview with CEO Roger Bloss: Coachillin’, Cannabis and Cultivating Wellness. Join this session to hear from Alternative Hospitality CEO Roger Bloss about the first cannabis wellness hotel and the steps he took to break ground on the five-acre project. Gain insights on overcoming financing and permitting challenges, his no-smoking in-room policy, tax incentives and so much more.
2:45 p.m. – 3:30 p.m.: Successfully Strategize Your Individual Social Media Marketing Plan. Learn which social media platforms are best for brand awareness versus lead generation and how to keep up with the changing trends, data analytics and regulation.