Report: Hotel-generated tax revenue to hit new highs in ’23

Hotel-generated state and local tax revenue will reach new heights nationally ($46.71 billion) and in states across the nation this year, according to state-by-state projections from the American Hotel & Lodging Association (AHLA) and Oxford Economics.

Average U.S. hotel occupancy is projected to reach 63.8% this year—just shy of 2019’s level of 65.9%. Staffing is expected to remain a challenge for many U.S. hotels, as the industry continues to grow its workforce back to pre-pandemic levels.

“Hotels are making significant strides toward recovery, supporting millions of good-paying jobs and generating billions in state and local tax revenue in communities across the nation,” said Chip Rogers, president/CEO, AHLA. “To continue growing, we need to hire more people. Fortunately, there’s never been a better time to be a hotel employee, with wages, benefits, flexibility and upward mobility better than ever before.”

The 10 states projected to have the highest gross increase in hotel-generated state and local tax revenue from 2019 to 2023 are:

Hotels across the country are on a hiring spree because they’re looking to fill many of the jobs lost during the pandemic. As of December, national average hotel wages were at historic highs of more than $23/hour and hotel benefits and flexibility are better than ever. Nearly 100,000 hotel jobs are currently open across the nation, according to Indeed.

To help hotels fill open jobs and raise awareness of the hotel industry’s 200+ career pathways, the AHLA Foundation’s “A Place to Stay” multi-channel advertising campaign is now active in 14 cities, including Atlanta, Baltimore, Chicago, Dallas, Denver, Houston, Los Angeles, Miami, Nashville, New York, Orlando, Phoenix, San Diego and Tampa.

Additionally, AHLA affiliate “Hospitality is Working” recently launched the Workforce & Immigration Initiative. The effort is aimed at urging Congress to address workforce shortages with bipartisan solutions to incorporate more immigrants into the American economy.

On average nationally, every direct hotel job supports an additional 2.6 jobs in the community, according to the projections. The 10 states expected to have the highest direct and hotel-supported employment levels in 2023 are:

The 10 states projected to have the highest hotel occupancy in 2023 are:

For more information, see AHLA’s 2023 State of the Hotel Industry report.