Raines Hospitality rebrands

Raines, formerly known as Raines Hospitality, has rebranded, expanded service offerings and added new executives. The relaunch includes a new website, an updated visual identity, a new overarching brand name and two new business divisions: Array and Woven.

“A primary goal of this brand launch and overhaul was for Raines to achieve greater volume and scale, allowing for maximum effectiveness and efficiency within our development and operations,” said Grey Raines, managing partner of the company. “We are looking forward to expanding our footprint to encompass more than just hospitality, for which we’ve been known in the past.”

Managing Partner David Tart added, “Our team will continue to do what we do every day—effectively develop and manage the leading hotels in the markets where we work. The biggest new ‘change’ is our direction and opportunity for growth. Despite the current challenges in our industry, it is an exciting time to be part of Raines.”

The hospitality management, development and investment group has 19 hotels and 1,858 keys throughout the Southeast.

Woven by Raines
Woven by Raines is a specialized division that weaves a distinct development and service approach into each of its boutique properties, the company reports. Featuring customized strategies, tailored branding and marketing tactics and top-tier F&B programming, Woven offers a full-service approach to operating boutique hotels.

Leading this new division in the Raines family is EVP Gavin Philipp. It includes The Foundry Hotel Asheville, a Curio Collection by Hilton Hotel in North Carolina and Hotel Florence, a Tapestry Collection by Hilton Hotel in South Carolina.

Array by Raines
Raines established Array in 2020 to address the need for a distinct and specialized commercial real estate and office development division. Offering a comprehensive approach to commercial and office developments including brokerage and leasing, development and property management functionalities, Array is led by Chris Scott (previous partner of SpringBridge Development), president of Array, and Rhett Spencer, development coordinator and broker-in-charge.