Radisson Hotel Group plots global growth

Last year, Radisson Hotel Group reported its strongest year of signings ever, and recently announced targets for 2022 to outperform the previous year. The group also revealed its intentions to expand its diverse brands and partnerships in APAC to drive significant growth across the region by 2025.

To date this year, the group has signed and opened more than 100 properties in key countries such as Turkey, Greece, Madagascar and China. In its lifestyle segment, the group opened and signed Radisson Collection properties in Germany, Turkey, Spain, Saudi Arabia, Croatia and Estonia, bringing its Radisson Collection portfolio to just under 50 hotels.

Radisson Blu, the largest upper-upscale brand in Europe, signed and opened several new hotels in key tourist destinations such as Barcelona, Mykonos, Madagascar, Jordan, Lanzarote and Galle, bringing the total portfolio to 394 properties.

Ahead of the summer season, the group added resorts in Greece, Senegal, Turkey, and Egypt. In Croatia, the group opened its first Radisson Collection hotel on the Adriatic coast, Grand Hotel Brioni Pula, A Radisson Collection Hotel. In Spain, Radisson Hotel Group continued to grow its footprint with the opening of Radisson Blu 1882 Hotel, Barcelona Sagrada Familia and Radisson Collection Hotel, Gran Vía Bilbao, ahead of the planned opening of Radisson RED in Madrid.

The group’s affiliation brand, Radisson Individuals, made its debut in new markets such as Egypt and Turkey, and expanded its presence in the U.K., Ghana, Poland and Norway, bringing the brand’s total portfolio to more than 60 properties in operation and under development. In India, the group launched an exciting brand extension Radisson Individuals Retreats as part of its plan to double its footprint to 250 hotels in the country by 2025.

Radisson, the group’s brand known for its signature minimalist Scandinavian style and the fastest growing upscale brand in EMEA, debuted in new markets, including Belgium with the opening of Radisson Hotel Liège City Centre, the 15th hotel in the country. The Radisson brand signed and opened other properties across EMEA and APAC in France, Poland, Senegal, Sri Lanka, Greece, Turkey and the Maldives, bringing the brand’s portfolio to 290 hotels in operation and under development.

Last month, the group announced the extension of its strategic partnership with PPHE Hotel Group to develop a portfolio of premium lifestyle art’otels in key gateway cities and to collaborate on growth opportunities across the group’s brand portfolio in Europe.

A particular focus for growth across EMEA is the expansion of the group’s midscale lifestyle brand, prizeotel, with 45 projected new signings in select countries in the next five years, including the introduction of the brand to the U.K. The brand opened its first hotel in Vienna earlier this year.

To deliver its ambitious expansion plans and offer expert support in core markets, the group will open a regional office in Riyadh, later this year, and has also established new dedicated business units in Bangkok, Ho Chi Minh City, Jakarta and Sydney to further build local development and operations teams.

“As restrictions ease across China and APAC, we aim for significant growth in these markets in the second half of this year, Elie Younes, global chief development officer, Radisson Hotel. “China has proven to be a resilient market with strong domestic demand, and we look forward to the reopening of business across the country.’’