Radisson Hotel Group Launches New Multi-Brand Platform

INTERNATIONAL REPORT—Radisson Hotel Group has launched its new multi-brand and mobile-first global website, RadissonHotels.com, which also serves as the platform for Radisson Rewards members. Complementing the revamped site will be the Radisson Hotels app, available by the end of July.

The enhanced RadissonHotels.com allows guests and loyalty members to explore the group’s entire portfolio of more than 1,100 hotels worldwide. For both new and existing Radisson Rewards members, RadissonHotels.com and the Radisson Hotels App will deliver a personalized digital experience, the company reports. With its intuitive user interface, the website and the app will be the main hubs for earning, viewing and redeeming points—as well as seeing all the benefits of Radisson Rewards in one place.

“The launch of RadissonHotels.com is a key milestone on our journey towards the top. Having one single touchpoint for all our brands will strongly enhance the user experience and drive SEO value,” said Eric De Neef, EVP/global chief commercial officer, Radisson Hotel Group. “RadissonHotels.com is a core commercial initiative of our five-year operating plan, which is transforming our business and aiming to make Radisson Hotel Group the company of choice for guests, owners and talent.”

The enhanced site integrates the previous single-brand websites, allowing for one comprehensive and user-friendly platform. It showcases every property from across Radisson Hotel Group’s seven distinctive brands—Radisson Collection, Radisson Blu, Radisson, Radisson Red, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson—as well as the art’otel brand managed by the company’s strategic partner PPHE Hotel Group.

The full website will initially be available in English, Arabic, Dutch, French, German, Italian, Norwegian, Polish, Portuguese, Russian, Simplified Chinese, Spanish and Swedish. Additional language support will be brought online progressively, allowing as many guests and members as possible to access RadissonHotels.com in their native language.

The Radisson Hotels App makes it simple for mobile users to search, choose and book their ideal hotel in just a few taps, according the company. In case of questions, the click-to-call functionality allows users to get in touch with the central reservation teams. The app also has a credit card scanner, providing the most convenient and secure way to complete a booking.

The Radisson Hotels App has been designed to become the best mobile travel companion for Radisson Rewards members, allowing them to manage their upcoming stays, book at the best rates and—now for the first time—redeem their points quickly and easily. The new app puts everything Radisson Rewards members need at their fingertips.