Provenance Hotels Pairs With Vera Bradley Icon to Open Boutique Hotel

FORT WAYNE, IN—With a nod to its visionary partner, Provenance Hotels has named its latest venture, which is set to open in April 2021, The Bradley. The project is a collaborative vision alongside Barbara Bradley Baekgaard, co-founder of the iconic global lifestyle brand Vera Bradley.

Born of Midwestern charm and modern design sensibilities, the 124-room property will be a true reflection of Fort Wayne, according to the company.

“The Bradley is a personal labor of love for me, channeling our vision to build a hotel that feels more like a home for my hometown and the travelers passing through,” said Barbara Bradley Baekgaard. “The vested interest the community has shown in supporting this project has been exciting. I’m looking forward to welcoming everyone.”

“We’re thankful for the way the Fort Wayne community has already embraced The Bradley, as our team and partner Barbara have put our hearts into building something the city will be proud of,” said Katherine Durant, CEO and president of Provenance Hotels. “All of the growth and development Fort Wayne has undergone paints a positive picture for its future, and we’re looking forward to being a part of its next chapter.”

As if walking into Baekgaard’s own personal guesthouse, The Bradley aims to evoke a sense of comfort and warmth. The hotel will offer nine designer suites, a marquee ground-floor food and beverage operation, rooftop bar and more than 2,000 sq. ft. of meeting space, as well as leasable ground floor retail space.

Continuing the momentum of Ft. Wayne’s downtown and waterfront revitalization, the hotel will join recent tourism developments including The Landing, a mixed-use commercial and residential project with 185 years of history; and Promenade Park, a destination for recreation, arts and culture, which officially debuted in August 2019.

Dutch East Design, the New York-based interior design and branding firm, has been engaged to design both the interiors and develop the project’s branding. Previously, the firm helped define The Journeyman in Milwaukee and The Schofield Hotel in Cleveland. Now, they bring their talents to  Fort Wayne, joining Fort Wayne-based Elevatus Architecture and The Hagerman Group. Provenance Hotels will manage the hotel upon completion.