Placemakr, a flexible-use hospitality and multifamily operator, has launched its first property in Salt Lake City, UT.
Operating in partnership with High Boy Ventures, a residential real estate development company, Placemakr Salt Lake City at Brix offers a blend of residential and hospitality-style stays catering to both short-term visitors and long-term residents. Hospitality-style stays will be managed under the “Placemakr Salt Lake City” brand, while residential leases in this class A luxury asset will be managed under the “Brix” brand name.
Guests and residents have access to premium amenities including an outdoor lounge, gym and proximity to ski resorts and the attractions of Salt Lake City. The property features 100 studio, one- and two-bedroom units available for residential leasing, as well as 45 fully furnished units available for short-term stays. Penthouse apartments enjoy unobstructed views of downtown and the Wasatch mountains, and several units include balcony hot tubs.
“Placemakr is on a mission to bring this new asset class of flexible real estate to every U.S. metro, so this expansion into Salt Lake City for the first time is a big deal to us,” said Jason Fudin, CEO/cofounder, Placemakr. “This building is a prime entry for us into the market as it’s a highly desirable location and a truly unique luxury building. We can’t wait for Salt Lake City residents and visitors to experience Placemakr for the first time.”
Max Coreth, managing partner, High Boy Ventures, added, “We’re excited to partner with Placemakr to bring this unique blend of home and hospitality to Salt Lake City for the first time. This is a market that continues to grow when it comes to leisure and business demand, and Brix is perfectly located to meet that demand. We can’t wait for guests and residents to come experience the property.”
