Peachtree names Melissa Ross Smith COO

Peachtree Group has appointed Melissa Ross Smith as COO. She is responsible for the overall performance, strategy and organizational development of the company and its operating businesses. She reports to Greg Friedman, managing principal/CEO.

“As Peachtree continues to evolve, improving our foundational processes is imperative to the future growth of our business,” Friedman said. “Melissa is an excellent complement to our team as she has an exceptional blend of leadership, vision and execution needed to be Peachtree’s COO.”

Before joining Peachtree, Smith held several high-level positions, most recently as managing director for OS National. In that role, she managed more than 250 professionals and was responsible for evaluating performance management systems and devising improvements to strengthen controls and optimize results.

“I am deeply impressed by Peachtree’s success,” Smith said. “Not only am I excited about the future opportunities, knowing that I can help execute and bring operational excellence across all segments, but I am also pleased to be joining an executive team representing some of the best people in commercial real estate.”