Peachtree names Kat James VP, sales

Peachtree Hospitality Management (PHM) has appointed Kathleen (Kat) James as VP, sales, responsible for managing and overseeing the sales strategies that support the overall profitability and growth of PHM’s portfolio of hotels. She reports to Vickie Callahan, PHM’s SVP, revenue generation.

“[Kat’s] depth and breadth of sales experience make her the ideal leader as we further expand our growing footprint,” said Callahan. “[She] will play an integral role in executing our sales initiatives and evolving our revenue strategies.”

James, who has spent more than 20 years in the hospitality industry, has experience overseeing sales and marketing for national hotel brands and management companies. Before joining Peachtree, she was senior director of sales and head of focused service sales for Sonesta. She also held leadership positions with Starwood Hotels & Reports, InterContinental Hotels Group and LodgeWorks.

A division of Peachtree Group, PHM operates premium-branded, limited-, select- and compact full-service hotels primarily in the upper-midscale and upscale segments. Today, the company manages 95 hotels across 28 brands with 11,574 rooms in 22 states.

“Her experience managing more than 250 hotels is a perfect fit for us as we march toward more than 100 hotels across the country, and Kat will play a pivotal role as we transition in newly developed, acquired and third-party managed hotels,” said Patrick Short, PHM’s president.