Origin Hotels brand plots growth

The Origin Hotels brand, managed by Charlestowne Hotels, recently opened one property and has three more in development. These four hotels join Origin Red Rocks and Origin Westminster in Colorado and Origin Lexington in Kentucky, which Charlestowne began overseeing within the last two years as part of its deal with real estate development company Thrash Group. The planned expansion will introduce Origin properties to Austin; Atlanta; Baton Rouge, LA; and Kansas City, MO.

“One of the biggest hospitality trends we’ve seen evolve over the years is the increased desire for hotels in emerging destinations that serve as a gateway to the cities they’re in,” said Kyle Hughey, CEO, Charlestowne Hotels. “The continuation of our partnership with Thrash Group allows each of us to do what we do best: Thrash leads the charge on ideating and developing Origin Hotels in dynamic markets, while we create locally driven tourism and culinary experiences that meet the surging demand for immersive travel. We’ve received an incredible response to the three existing Origin properties, which has only deepened our desire to bring the Origin brand to four new destinations.”

As previously mentioned on hotelbusiness.com, Origin Austin is now open and serves as both Origin and Charlestowne’s first property in Texas. Located in the neighborhood of Mueller, the five-story hotel offers 120 guestrooms and suites, amenities including a welcome treat from Austin’s hometown candy store Lammes Candies, Blue Lacy all-day eatery and views of the skyline of downtown Austin.

“Origin Hotels are designed to amplify the spirit of their home cities, and no management company understands the distinctive needs of these markets and communities better than Charlestowne Hotels,” said Ike Thrash, founding partner, Thrash Group. “Our hotels in Red Rocks, Westminster and Lexington have been successful thanks to Charlestowne’s individualized approach to operations, creative marketing, tech innovation and revenue management. We’re looking forward to continuing this partnership and working with Charlestowne as we expand into Atlanta, Kansas City, Baton Rouge and Austin.”

Origin Hotels in the pipeline
A gateway to downtown Baton Rouge, the 91-room Origin Baton Rouge is slated to open in spring 2023. The hotel is located close to the State Capitol Building, Louisiana State University and the Mississippi River. Occupying a building that dates back to 1956 and was likely the first drive-through bank in the state of Louisiana, the property will include three top-floor suites overlooking canopies of oak trees on the downtown greenway.

Reimagined from a former office building, the 123-room Origin Atlanta will open in summer 2023. It will feature a six-story atrium for which Charlestowne’s largest interior art project to date is planned, as well as a restaurant with glass-enclosed, mezzanine level and private dining. It will be surrounded by state and local government complexes and close to Georgia State University.

Located on the Missouri River, the 118-room Origin Kansas City is projected to open in winter 2023. It will offer downtown views, a Kansas City Streetcar stop, a restaurant/bar and an outdoor beer garden, which Charlestowne is developing in partnership with city board officials. The property will be a flagship fitness hotel for the Origin brand, complete with a Bike Library, direct access to walking trails at Berkley Riverfront Park and is adjacent to the first women’s professional soccer stadium, which is currently in development.

Charlestowne Hotels’ deal with Thrash Group added 10 properties to Charlestowne’s portfolio in 2020, expanding the management company’s national footprint to 50+ hotels across 26 states. Together, Thrash and Charlestowne plan to continue the expansion of the Origin brand across the country, with additional hotel openings to be announced.