In honor of September Hunger Action Month, Omni Hotels & Resorts set a goal to donate 750,000 meals to Feeding America. The brand is raising awareness around food insecurity and engaging guests, the communities where its hotels are located and colleagues to take part with several activations nationwide.
Hunger Action Month activations are part of Omni’s Say Goodnight to Hunger initiative, which was launched to support Americans who live with food scarcity.
“In America alone, there are 34 million people who live with food scarcity,” Peter Strebel, chairman, Omni Hotels & Resorts. told Hotel Business. “With that sobering statistic happening around our hotels’ locations, Omni wanted to make an effort to give back. Thus, in June of 2016, Omni launched Say Goodnight to Hunger in partnership with Feeding America, and pledged to donate one meal for every completed stay across all the hotels and resorts. That effort, along with special promotions, throughout the year, have helped the company realize over 21 million meals donated to feed children, families and seniors in the communities in which we operate.”
As part of the initiative, Omni is offering several ways for guests and the public to get involved.
- Double donations for all leisure and group bookings completed through Sept. 30 across Omni’s portfolio of over 50 hotels and resorts nationwide
- Double donations for guests opting out of house cleaning services during their stay in September
- One meal donation for every large coffee or espresso drink sold on-property
- A dedicated landing page for online donations directly to Feeding America
Giving back to charities is part of the culture of Omni Hotels & Resorts, noted Strebel, who added, “With over 50 Omni Hotels & Resorts across North America, the act of contributing to a charity across the brand allows every property, and their respective communities, the ability to come together to bring awareness to crises happening on a global scale, while simultaneously making a meaningful difference.”
Two other charitable organizations Omni works with, Strebel said, include Shared Hope International in the fight against domestic minor sex trafficking (with a yearly sponsorship) and Operation Homefront “by providing vacation stays in support of Operation Homefront’s Veteran Caregivers, a network of people caring for wounded, ill or injured service members and veterans.”
He added, “In May, in observance of Military Appreciation Month, seven Omni hotels—six in Texas and one in Atlanta—provided weekend getaways to several caregivers in the network. In addition to our monetary giving to fight hunger insecurity, employees of Omni Hotels & Resorts are encouraged to donate their time in food banks in their communities while still receiving their regular pay.”