North Central Group unveils new name, logo

North Central Group, an owner, developer and operator of hospitality properties, has debuted a new company name and logo that solidifies its expertise in all aspects of the hospitality industry—real estate, development, asset management, hotels and more.

Renamed to NCG Hospitality, the Wisconsin-based, family-owned business looks to embrace a new identity that focuses on the full spectrum of hospitality development, operations and management, according to the company. Established in 1981 by David Lenz, NCG Hospitality is credited with more than 70 hospitality projects during its 40-plus years and currently owns and operates more than 30 properties across multiple states and national brands.

“Our new name and logo perfectly encapsulate the depth and breadth of the passionate pursuit of our company mission of being ‘Premier —among the best of the best—at NCG Hospitality,” said Jonathan Bogatay, CEO, NCG Hospitality. “We are growing and proud to make a difference in the communities in which we live and work, and in our industry as a whole.”

Alongside the new company name, NCG Hospitality adopts a modernized logo representing the core pillars of the company as an employer, real estate developer and property manager. The three-dimensional square block represents a foundation and opportunities for teamwork, as well as internal and external growth that NCG Hospitality is able to provide, according to the company.

“This is a major milestone for our company, one which celebrates a family-owned business for not only reaching 40 years, but also setting the foundation for the future,” said Jeff Lenz, president/chief asset officer. “Real estate is our trade, hospitality is our craft. We are excited to enter this next era with the most incredible, growth-minded craftspeople—our team members.”