My Place Hotels of America has added Jeff Thomas as VP, marketing and Bruce Sneller as VP, leadership development to its executive team to bolster its support for its franchisees through additional investments in traditional, digital and social marketing efforts, and leadership development at the property level. Both executives report directly to Matthew Campbell, COO/chief legal officer, My Place Hotels.
“Adding Bruce and Jeff to the team represents a significant step in our company’s growth and development,” Campbell said. “They are highly skilled and experienced and possess a strong sense of purpose and passion for the hospitality industry. They will be instrumental in driving My Place’s vision, mission and strategy forward, and, most importantly, ensuring franchisees have access to the resources and opportunities needed to thrive in today’s competitive landscape.”
Thomas has more than 20 years of experience in hospitality marketing within the lodging industry, having led teams at Radisson Hotel Group and G6 Hospitality. He oversees My Place Hotels’ marketing team and drives company performance through the strategic planning and execution of all branded marketing initiatives, according to the company. Some of his responsibilities include developing and implementing digital marketing strategies to increase brand awareness and drive customer acquisition and retention; leading and mentoring the digital marketing team; and managing and optimizing the company’s marketing partners.
With an extensive background in managing properties and building and leading teams for some of the top hospitality companies in the industry, including Hilton, Sneller oversees a team tasked with developing training and programming for My Place Hotels’ Quality Assurance Program and My Place University. Both programs educate the company’s leaders, including those at the property level, on upholding the brand’s standards and core values, and delivering a consistent, high-quality experience to guests.
“As we look to the future, the market and industry are changing at an unprecedented pace, and it’s more important than ever to have leaders who can anticipate, adapt and innovate,” said Ryan Rivett, president/CEO, My Place Hotels. “Bruce and Jeff will be vital in helping us navigate the challenges ahead and capitalize on new opportunities for our franchisees, achieving our goals and driving us to greater heights. I look forward to working with them and seeing their impact on our organization.”