MMI Hotel Group (MMI), an operator of core, lifestyle and destination resorts and hotels located primarily in the Southeast U.S., has assumed management of the Cambria Hotel Fort Mill in Fort Mill, SC.
The 127-room hotel joins a portfolio of properties that are managed and/or owned by MMI that includes The King and Prince Beach & Golf Resort on St. Simons Island, GA, Mission Inn Resort & Club in Howey-in-the-Hills, FL and The James Madison Inn boutique hotel in Madison, GA, among others.
“MMI Hotel Group has the skill set to customize marketing efforts and F&B offerings for the quickly growing category of lifestyle-focused, franchised hotels,” said Andrew Pace, managing director, acquisitions and strategic partnership, MMI. “These hotels are developed to be different than the prototypical flags which the hotel industry has built up over 40 years—they need to be operated differently, too. Our guests expect an alternative and individualized experience which we deliver at our lifestyle-centric hotels. The franchisors have begun to recognize this trend with the rollout of many new soft-brands and lifestyle brands. Choice recognized this trend many years ago and has carved out an upscale and unique experience with Cambria.”
Located seven miles from Carowinds Amusement Park, the hotel is near downtown Charlotte and the Charlotte Douglas International Airport. Hotel amenities include Foxhole Bar & Restaurant, a seasonal outdoor pool, complimentary WiFi, a fitness center and 1,350 sq. ft. of meeting and event space.
“We plan to double our portfolio of unique hotels within the next two years with a mix of company-owned, partnered and third-party-managed lifestyle, soft-branded, boutique hotels and independent resorts,” said Micajah Sturdivant, CEO, MMI. “The hotel industry has demonstrated that these hotels require creative and savvy marketing, unique conceptualizing of food and beverage offerings and experienced leadership that understands the target demographic which they are attracting and serving. MMI is striving to be an obvious choice for hotel owners who are seeking professional third-party management of their existing or future unique hotel.”
