VANCOUVER—MMGY Global has acquired NextFactor Enterprises Inc., a strategic planning and consulting company focused on the travel and tourism industry. The Vancouver-based company is MMGY Global’s first Canadian acquisition and represents a new service offering for the integrated marketing communications company dedicated to travel and hospitality.
As part of the acquisition, MMGY Global will now provide its clients worldwide with enhanced strategic planning and consulting services—an area of focus where the company plans to connect its research and integrated services. NextFactor is known for its research- and engagement-based strategy offerings including destination master planning, organization reviews and strategic planning. The firm is also the creator and exclusive provider of Destinations International’s DestinationNext planning product and Futures Study for destination marketing organizations.
As part of the MMGY Global family, NextFactor’s name will shift to MMGY NextFactor. President and founder Paul Ouimet and his team will remain an integral part of the business.
“From the very beginning, our organization has believed that our services can benefit the entire tourism industry by supporting the visionary growth for travel organizations and destinations,” said Ouimet. “Our mission is very much aligned with that of MMGY Global’s: to inspire people to go places. Now, we are able to continue this focus with the support and backing of a global, world-class organization.”
“The addition of MMGY NextFactor enables us to continue honing our holistic approach for travel entities around the world, including community development and economic strategy, infrastructure planning and destination branding,” said Clayton Reid, CEO, MMGY Global. “We are excited to add renowned industry thought leaders like Paul and his team as we continue to act on our values mission, innovate in the tourism space and grow our capabilities and geographic footprint.”
MGY Global was advised on the transaction by Foley & Lardner, LLP on legal matters in the U.S. and by Dentons Canada LLP on legal matters in Canada. NEXTFactor was advised on the transaction by Sager Legal Advisors LLP and Doug Jung, CPA.