Millennium Hotels & Resorts Launches New Loyalty Program

SAN FRANCISCO—Hospitality group Millennium Hotels & Resorts launched its new My Millennium Guest Reward Program. Within the new program, Millennium Hotels & Resorts has aimed to prioritize simplicity, inclusivity, value, immediacy and access for guests, by implementing a single-tier membership and offering new member privileges that enable guests to redeem over a hundred rewards, from room upgrades and hotel nights, to shopping experiences with leading likeminded brands worldwide, such as Spotify, Uber, Apple, but also retailers such as M&S and Macy’s, to name a few.

The key features of the new My Millennium Guest Reward Program will include member exclusive rate, better than through any other available channels; points double every 10 nights, equivalent of a free night for every 10 paid; celebration treats on birthdays and other special occasions; and an enhanced stay experience using My Points, available on the point of booking, such as room upgrades, discounted amenities and services, along with digital vouchers, immediately redeemable.

Exclusive experiences with a wide range of partners are also designed to enrich the potential of the program, from exclusive partnerships with Chelsea Football Club, to accessing special shows at the Hudson Theatre in Broadway or discovering Rotorua away from the tourist areas.

“These touches will enhance members’ journeys not just within the hotel stay, but throughout their interaction with us. This will allow us to nurture and grow rewarding long-term relationships with our members. While change is exciting, our commitment to our members remains constant. We will always deliver the exceptional experiences and help to turn rewards into precious memories,” said Franck Kermarrec, CMO, Millennium Hotels & Resorts.

“The new My Millennium Guest Reward Program aims to satisfy our members’ evolving travel needs and enhance their journey by introducing a simplified, single-tier loyalty program with more lifestyle rewards, in line with our aim to provide guests with new experiences at every opportunity,” Kermarrec continued. “As part of this loyalty program, we have designed the rewards to personalize and maximize members’ travel experiences allowing them to choose benefits that are important to them.”