The world has experienced a seismic cultural shift following the events of the last several years, according to a study exploring the impact on the values and aspirations that matter most to guests, conducted in collaboration with creative agency Team One.
“We are looking to the great reimaginers, people who perceive crises as moments of opportunity to rethink their lives and reimagine the world around them,” said Tina Edmundson, global brand and marketing officer, Marriott International. “Our collective mindset has changed from viewing travel as a luxury commodity to an activity vital to overall well-being. More than ever before, our guests are prioritizing more meaningful travel and time spent with loved ones, looking for experiences that reflect their personal values and enhance their overall quality of life.”
Chris Gabaldon, SVP, luxury brands, Marriott International, added, “Whether it’s a focus on nurturing closer relationships, a desire to be more present or finding ways to make a positive impact, across our luxury brands we are evolving to allow our guests to focus on what they believe matters most. As we grow our portfolio of luxury hotels and resorts in some of the most iconic and compelling destinations globally, our expanding footprint allows us to offer the transformative experiences that lead to a renewed sense of purpose and enhanced mental and physical well-being for the modern luxury traveler.”
This year, the brand debuted in New York’s NoMad neighborhood and in Amman, in addition to celebrating the launch of Evrima, the first yacht from The Ritz-Carlton Yacht Collection. In the year ahead, the brand expects to open two new hotels in North America, including its first property in America’s Pacific-Northwest region with The Ritz-Carlton, Portland, and The Ritz-Carlton Paradise Valley, The Palmeraie in Scottsdale, AZ.
Set above the city skyline, The Ritz-Carlton, Melbourne is slated to grow the brand’s footprint in Australia next year, while The Ritz-Carlton, Fukuoka is expected to deliver a new offering in the business district of this southwestern Japanese city.
Ritz-Carlton Reserve anticipates expanding its portfolio in 2023 with Rissai Valley, a Ritz-Carlton Reserve close to the Chinese valley of Jiuzhaigou and Nujuma, a Ritz-Carlton Reserve located off the West Coast of Saudi Arabia and part of the country’s Red Sea project.
In 2023, the brand expects to debut The St. Regis Kanai Resort, located in a 620-acre nature reserve along Mexico’s Yucatán Peninsula with ocean views from every guestroom. In the year ahead, St. Regis also anticipates expanding its footprint in North America with The St. Regis Chicago, envisioned by Jeanne Gang Studio.
The brand is also slated to open its first two properties in Saudi Arabia by debuting a hotel in Riyadh and a resort located on its own private island within the Red Sea project. This past year also marked St. Regis openings in Qatar, India, Kuwait and Indonesia.
With the opening of W Algarve—atop the cliffs of Southern Portugal—and W Costa Navarino—located along the sandy shorelines of Greece—the brand debuted in two locales this year. This year also brought further growth in the Middle East with the addition of W Dubai – Mina Seyahi, rising 31 stories above the Arabian Gulf, and in Canada with the W Toronto, which nods to the city’s rich musical heritage with Canada’s first W Sound Suite—the brand’s signature recording studio experience. Looking ahead to 2023, W Hotels anticipates debuting in Prague, Budapest, Edinburgh, Sydney, Macau and Milan. Also slated for later next year, W New York – Union Square and W Hollywood are expected to emerge newly transformed.
EDITION, a luxury collection of individualized hotels, expanded into Madrid and Tampa this year. The brand is expected to expand internationally in 2023 with new openings planned across several regions, including the brand’s first properties in Italy, Mexico and Southeast Asia. With 15 hotels currently in the global portfolio, EDITION is projected to grow to 21 total destinations by the end of 2023, with expected openings next year to include Rome, Riviera Maya at Kanai, Tokyo, Ginza, Singapore, Jeddah and Doha.
The Luxury Collection
This year, The Luxury Collection’s growing ensemble of more than 120 hotels around the world added Santo Mauro in Madrid, Cosme on the Greek island of Paros and made its debut in Australia with the opening of The Tasman in Hobart. The collection anticipates debuting properties next year in Turkey; Barbados; Japan; Mexico; and Tbilisi, Georgia.
This year, the brand celebrated openings in São Paulo, Changsha, Istanbul, Bangalore and Frankfurt, marking the brand’s debut in Germany. In the coming year, JW Marriott anticipates openings from Madrid to Jeju Island, South Korea, and Dallas to Xi’an and Berlin. The brand is also slated to enter the luxury safari segment in 2023 with the expected opening of JW Marriott Masai Mara Lodge in Kenya.