Marriott Bonvoy, Marriott International’s travel program and marketplace, has unveiled “Here,” its newest campaign in Asia-Pacific to celebrate the return of travel in the region. The campaign builds on Marriott Bonvoy’s global tagline “Where Can We Take You,” with “Here” as an expression for reveling the authentic, relatable little moments loved and missed by travelers, according to the company.
“While traveling can be about fabulous bucket-list destinations and dining in world-class restaurants or local food at hawker stalls; we recognize that there are likely also unexpected, spontaneous, and perhaps some less-than-perfect but memorable moments,” sad Bart Buiring, chief sales and marketing officer, Marriott International Asia-Pacific. “With our new Marriott Bonvoy campaign, we hope to inspire travelers to embark on their next Asian journey and thoroughly enjoy the return of travel. We want to remind them that the joy of travel is as much about unscripted and authentic moments as the picture-perfect ones. It’s all these little moments that make big memories and leave you craving for your next adventure.”
Produced in collaboration with Singapore-based creative company, The Secret Little Agency, the films are shot across Malaysia, Indonesia, Japan and New Zealand. They are playful, authentic and fast-paced, according to Marriott Bonvoy, and celebrate the power of travel with moments that everyone can relate to, from trips with best friends to family vacations. The idea also extends to the key visuals—from wading through the muddy green rice terraces in Bali, Indonesia, to getting caught in the celebration of Holi in India.
This campaign is available across Asia-Pacific and has been launched in both digital and out-of-home media. The campaign film and visuals will be featured across several locations including Seoul’s Gimpo Airport, Tokyo’s Shibuya Metro Station and Melbourne, Australia’s Central Station. The campaign will also appear on select inflight entertainment and across digital and social channels.