Making It Stick: Avery Courts Hospitality with Surface-Safe Labels

BREA, CA—Avery, known for its self-adhesive labels, is courting the hospitality industry with a new surface-safe solution that is stain resistant, chemical proof and customizable.

“About three or four years ago, we started with chemical labels, and that was the company’s first foray into the industrial space. We asked ourselves, ‘Where else do people need labels?’ and came up with warehouses and manufacturing facilities, and we branched off into those areas,” said Tina Huff, group product manager of the printable media group, Avery Products Corporation.

“The surface-safe labels were originally designed for industrial spaces, but they’re also great for event managers, hotels and hospitality use,” said Huff. “The product itself is unique. You can print using a laser-ink printer, put it on drywall and peel it off without causing damage. Typically, posting labels on walls in public spaces is a huge no-no. With these labels, signage can be posted and there’s no need to use blue tape or use easels that can be a hassle.”

Among its numerous benefits include chemical resistance; it’s washable—the ink won’t wipe off; and it’s durable.

“You don’t have to baby it. You can leave it up for a couple of years and wipe it down. It won’t get ruined like paper or wood signs,” said Huff. “These are features that were intended for industrial use but are appealing in hospitality or office settings.”

Another key feature are the free templates available for consumers at Users simply look up the template number of the labels and the search results provide a variety of designs and blank templates to assist in the sign-making process.

Currently, Avery doesn’t sell the surface-safe signs directly to hotels, but the products are available through retail. In terms of reach, Avery is continuously striving to build brand awareness in different business segments, and it’s planning demand creation activities to court the hospitality sector specifically.