Locke to Expand Footprint In Europe

LONDON—Home-meets-hotel lifestyle brand Locke has revealed a rapid expansion plan, with its first international sites slated to open over the next two years in Germany, Ireland and Portugal. Locke will also open four properties in England—three in London and one in Cambridge. Other cities that will see new Locke openings are Dublin, Berlin, Lisbon, Munich and Copenhagen. These hotels join four U.K. hotels that have opened in the past four years in London, Manchester and Edinburgh.

“It feels like our alternative to the traditional hotel has never been more relevant,” said Eric Jafari, chief development officer/creative director, edyn, the brand’s parent company. “Each Locke was carefully designed to reflect the city’s unique neighborhood, providing our travelers with an opportunity of experiencing local living—whether they are traveling for business or leisure, for one night or one month.”

Through offering guests fully equipped kitchens and stylish living areas in each apartment, Locke combines the comfort of home with the thoughtful design and experience of a lifestyle hotel, according to the brand. Each hotel’s public spaces feature flexible coworking areas, destination dining, an artisan grocer, yoga studio, rooftop cocktail bar, a locally inspired cultural program and a team of in-the-know “House Hosts” to advise guests.

“This pivotal moment in our expansion comes at a transformational time for the travel industry at large, and we look forward to contributing to that evolving narrative,” said Stephen McCall, CEO, edyn. “Locke challenges the status quo that distinguishes hotel from home, and we are pleased to be taking our original hybrid concept to new and wider audiences across Europe.”

The reveal of Locke’s international expansion comes as its existing portfolio prepares to reopen to the general public on July 4, following the lifting of U.K. lockdown restrictions. Each Locke property has put in place additional measures to protect guests’ safety including contactless check-in and checkout; no contact cleans; independently accredited hygiene standards; and a grocery delivery service for guests and locals.

Locke’s upcoming opening timeline includes the following:

● Bermonds Locke, Tower Bridge, London, Fall 2020
● Zanzibar Locke, Ha’penny Bridge, Dublin, Late 2020
● Kingsland Locke, Dalston, London, Late 2020
● Asam Locke, Ludwigsvorstadt, Munich, Early 2021
● Wunderlocke, Sendling, Munich, Early 2021
● Beckett Locke, North Docks, Dublin, Early 2021
● Locke at East Side Gallery, Berlin, 2021
● Locke, North West Cambridge, Cambridge, 2021
● Leman Annex, Aldgate, London, 2021
● Locke de Convento, Avenida de Liberdade, Lisbon, 2022
● Locke, Postbyen, Copenhagen, 2022