Knowland: U.S. group meeting volume in November drop 12.4%

November U.S. group meeting volume decreased 12.4% over the previous month, according to Knowland. This decline reflects normal seasonality trends for this time of year with less of a decrease than pre-pandemic trends.

“While overall meeting volume declined in November, it is in line with normal seasonality pre-COVID and is actually lower than the same decline from October to November in 2019 (21.8%),” said Kristi White, chief product officer, Knowland. “Over the past few months, we’ve seen normal seasonality patterns return which is a good indicator for recovery overall.”

  • The average number of attendees per event continues its strong performance outpacing the same period in 2019 for the third month in a row. Additionally, average space used edged even closer to the 2019 metric.
  • The average number of attendees per event in November was 105, compared to 72 in the same month in 2019.
  • The average space used in November was 2,501 sq. ft. while meetings in November 2019 averaged 2,543 sq. ft.
  • The top five growth markets, in order, in November were San Francisco, Miami, Houston, Orlando and New Orleans.
  • The corporate segment represents 70% of meeting and event business with the technology and healthcare segments taking the lead as the largest industry segments.