Key Management Group Rebrands as Key Hotels & Resorts

AMSTERDAM—Key Management Group LLC, an international hotel management company, has rebranded as Key Hotels & Resorts. The company also added La Cabana Beach Resort & Casino Aruba to its portfolio of resorts it provides hotel marketing services to in the Dutch-Caribbean.

Key Hotels & Resorts specializes in offering hotel development, management, marketing and culinary solutions for independent, branded, boutique and condo hotels worldwide. According to John Laclé, managing director, Key Hotels & Resorts, the launch is supported by Key Management Group’s 20-plus years of experience operating resorts in the Caribbean in signature destinations, including Puerto Rico, the Bahamas, Grand Cayman, Aruba, Curacao, Belize and Suriname.

“We think of ourselves as value-innovators in hospitality,” said Laclé. “We offer corporate-level hotel services coupled with powerful technology platforms to elevate top-line and bottom-line performance for independent hotels while reducing bloated overhead expenses. In the wake of COVID-19, we believe our value-driven, high-performance approach to hotel management and marketing will be in high demand. We are actively seeking to offer our services to independent first-class hotels in the Caribbean, South Florida and Latin America.”

The company also plans to expand into several European markets, including Spain and the Netherlands.

Key Hotels & Resorts corporate headquarters is based in Hilversum Noord-Holland, the Netherlands, a suburb of Amsterdam. In the U.S., the new brand has offices and sales representation in Absecon, NJ.