Kalibri Labs: ADR Remains Relatively Flat, More Industry Trends

NATIONAL REPORT—Kalibri Labs has released updated data from its COVID-19 Industry Health Dashboard, which is designed to provide critical insights to the hotel community as it weathers the storm of COVID-19.

Among the highlights are the following:

  • Rack/BAR, Promotion + Loyalty Member Rate and OTA demand continue to make slow progress toward their pre-pandemic occupancy levels, with ADRs remaining relatively flat week:week.
  • After a number of weeks of consistent week:week growth, Airline Tickets – Net Purchased dipped in the most recent week across most major U.S. markets, as well as for the Total U.S. It will be important to monitor this as we transition from the summer into the fall as it will be a leading indicator of travel health overall.
  • Group and Corporate demand continues to be stifled.