Meetings and events in June increased 334% year-over-year, according to data from Knowland. June rebounded from May with a 16.6% month-over-month increase.
“June continued the growth we have seen in the past few months,” said Kristi White, chief product officer, Knowland. “Typically, there is a minor decline in event volume from May to June. So, a 16.6% growth month-over-month illustrates the continuing strength of recovery for the U.S. Additionally, the biggest growth appeared in the top 25 markets and smaller markets outside the tier-one cities, which indicates growth is being seen all across the country and not just in the biggest metro areas.”
- The average number of attendees per event for June 2022 was 117, compared to 59 in June 2021 and 89 in June 2019.
- The average space used in June 2022 was 3,073 sq. ft. Meetings in June 2021 averaged 2,509 sq. ft. and 3,710 sq. ft. in June 2019. Proportionally from a per person (p/p) perspective, 2022 meeting space used averaged 26 sq. ft. p/p as opposed to 42 sq. ft p/p in 2021 and 42 sq. ft. p/p in 2019.
- The top five growth markets compared to May (in order) in June were Chicago, Boston, Los Angeles, Cleveland and Salt Lake City.
- The corporate segment represents 62.2% of meeting and event business with technology, healthcare and financial/banking taking the lead as the largest industry groups. From a recovery standpoint compared to June 2019 levels, online retailer, urban infrastructure, sports entertainment/media, packing/shipping and tobacco are the segments at the highest level of recovery capture last month.
