Jeremy Butler Gould Passes Away

WAKE FOREST, NC—Jeremy Butler Gould, SVP and partner at Vertically Integrated Projects (VIP), passed away on May 2 at an industry event. He was 48.

A hospitality veteran for more than 18 years, he sold furniture, fixtures and equipment (FF&E) to hotels his entire career. At VIP, Gould led a team that designed and furnished hotels around the country, ensuring the properties looked great for guests and performed well for owners. A driven individual, Gould attributed his business acumen to working hard and providing a level of service unmatched in the hospitality industry.

Prior to working at VIP, Gould served as national account director at Hospitality Furnishings & Design Inc. and held the role of national accounts manager at Innvision Hospitality. At Hatchett Hospitality, he served as VP of national accounts.

Gould was born on January 2, 1971 in Raleigh, NC, the first of two sons of Lindsey Marshall Gould and Jewelle Jackson Boone. He graduated from Needham Broughton High School in 1989 and earned an undergraduate degree at East Carolina University (ECU) in 1994.

Beloved by friends, family and colleagues, he was affectionately referred to as “J. Gould.” He was active at his church, St. Catherine of Siena Catholic Church, and an active member of his community as a coach of youth football and tee-ball, and as a proactive member of local groups such as the Knights of Columbus, Ancient Order of Hibernians, Pi Lambda Phi, and the East Carolina University Pirate Club.

Gould’s family shared: “Our lives are typically measured in years, but this grieving family prefers to measure Jeremy’s life in moments.”

He is survived by his wife, Nicole Rollins Gould, six children, his parents and stepparents and siblings.

Friends may visit with the family on Sunday, May 12, from 2—6 p.m. at Bright Funeral Home & Cremation center, 405 S. Main St., Wake Forest, NC (919-556-5811). A funeral Mass will be held on Monday, May 13, at 11 a.m. at St. Catherine of Siena Catholic Church, 520 W. Holding Ave., Wake Forest, NC.

More details on the arrangements can be found here:

In lieu of flowers, donations may be made to St. Catherine of Siena Catholic School, 520 W. Holding Ave., Wake Forest, NC 27587.

Vertically Integrated Projects, has set up a trust fund to help the family.