The Plasencia Group, a national hospitality real estate advisory firm, has named Jennifer Connell SVP, strategic advisory, based in the Washington, DC, area.
In this role, Connell will lead strategic consulting engagements across branding, development planning, repositioning and asset management. She brings nearly three decades of hospitality industry experience, including a tenure at Marriott International, where she held senior leadership roles across several disciplines.
Most recently, she served as global brand leader/managing VP for Marriott’s premium lifestyle segment, where she led brand strategy for Autograph Collection, Westin, Tribute Portfolio, Le Méridien and Renaissance Hotels. She also oversaw the launch of Apartments by Marriott Bonvoy. Previously, she held leadership roles in asset management, development planning and sales & marketing.
“Jenn is a highly experienced, innovative and astute professional with a wide range of global experiences and connections in the hospitality industry,” said Lou Plasencia, CEO, The Plasencia Group. “She will be a crucial asset to our firm and, most importantly, to our clients who are evaluating strategic options with their hotel holdings. We are honored to welcome an individual with Jenn’s intelligence and relationships to our team.”
Connell added, “I’ve long admired The Plasencia Group for its people-first mindset and the meaningful value it brings to clients through strategic industry knowledge and trusted relationships. I’m honored to join a firm that sees partnership not as a transaction, but as a shared journey to drive lasting value. I’m excited to contribute my experience to help clients shape and strengthen their hospitality investments.”
