Interstate rebrands as Aimbridge EMEA

Interstate Hotels & Resorts—the international division of Aimbridge Hospitality—has launched a new corporate identity, debuting as the Aimbridge EMEA division, setting the foundations for future growth beyond the U.K. and Europe.

The existing Interstate Hotels & Resorts portfolio, which has operated as Aimbridge Hospitality’s international division since 2019, is comprised of 114 properties across the U.K. and Europe, and includes brands such as Marriott, Hilton, IHG and Accor, as well as independent hotels.

The portfolio will now form Aimbridge’s EMEA division, headed up by David J. Anderson, who joined the company in November 2021 and serves as divisional president – EMEA, Aimbridge Hospitality.

The move follows Aimbridge Hospitality’s creation of six new operational divisions earlier this year, focusing on vertical operations and geographic divisions to bolster international growth.

“We know the Interstate name is well-known and much-loved here in the U.K. and Europe, and the people-focused approach that has played such an important part in our growth will of course remain,” said Anderson. “However, the move asserts our division’s presence in the U.K., Europe and beyond. It sets a strong foundation for future growth and attracting the best talent, while giving our hotel owners added value, combining our in-market expertise and operations specialties across all hotel categories, with the scale of a global company that has multi-brand experience and influence.”

He added, “Under one identity we can take Interstate’s position and experience as a leading third-party operating division in the U.K., Ireland and Europe, and capitalize further on Aimbridge’s strong industry and brand relationships. We can further optimize hotel performance and unlock more opportunities across EMEA, driving results with best-in-class proprietary technology that allows us to adapt to owners’ distinct needs.”

Mark Tamis, president, global operations, Aimbridge Hospitality, said, “This is an exciting time for Aimbridge and our U.K., Ireland and European teams as we introduce the Aimbridge identity throughout EMEA. It signals the natural evolution of two of the leading third-party management companies in the world coming together and a move into a new way of working. The team is thinking differently, with a vertical focus that will benefit owners through reinforced and strengthened services, along with the curation of top talent, training and recruitment, best-in-class supplier agreements and unparalleled partnerships with industry brands.”

​​The Aimbridge Hospitality portfolio, inclusive of Interstate’s managed and pipeline properties, now exceeds 1,500 hotels globally.