IHG refreshes EVEN brand

IHG Hotels & Resorts (IHG) has unveiled the latest evolution of its upscale EVEN Hotels brand through an updated design, refreshed restaurant and integrated wellness experience.

Developed in collaboration with franchisees, the new EVEN Hotels prototype will be more efficient to build and operate, making an investment in the brand more attractive in more markets and driving future growth, according to IHG.

The new EVEN Kitchen & Bar restaurant operates within a focused-service model, while the prototype includes enhanced in-room fitness options delivered through three new room types, each featuring experiences that increase the potential for premium rates and give guests more workout choice.

“EVEN Hotels is a strategic long-term priority for IHG Hotels & Resorts,” said Raul Ortiz, VP, global marketing and brand management, EVEN Hotels. “Enhancing the brand experience to reach even more guests while driving increased owner returns is the way we are growing EVEN Hotels. Our core mission is to put wellness while traveling within reach for more people. Our new offerings and richer experiences appeal to more travelers and owners.”

The enhanced EVEN Hotels experience includes:

  • A signature sleep experience, spa-inspired showers, and infused water and complementary nightly tea service in the lobby to help guests restore and recharge.
  • A focused-offering restaurant featuring menu options that range from fresh and nutritious to craveable and indulgent, complemented by a 24/7 market.
  • Upgraded athletic studio, choice of in-room fitness experience, complimentary on-demand digital content and free daily laundry service for workout gear.

The new design elements will be seen in upcoming EVEN openings in Austin and Waco, TX; Bozeman, MT.; Portland, OR; and Long Island City, NY. Additionally, the brand will soon enter the San Diego market with a recently signed new dual-branded property (along with Staybridge Suites) scheduled to break ground in 2023.