IHG, Grape Hospitality sign five-hotel agreement in Europe

IHG Hotels & Resorts has a multi-property development agreement with Grape Hospitality for five conversion properties in European destinations.

The five properties include voco Madrid Centre Retiro—a market debut for the voco brand in Spain; three Hotel Indigo properties in Florence (Italy), Bordeaux (France) and Barcelona; and Crowne Plaza Madrid Centre Retiro.

The Hotel Indigo brand now has 40 open hotels in Europe with a further 19 in the pipeline; voco has expanded to 15 open hotels in Europe, having recently opened voco Dusseldorf Seestern and voco Venice Mestre – The Quid and Crowne Plaza currently has 88 open hotels across Europe, including the recently opened Crowne Plaza Budapest.

Commenting on the partnership, Willemijn Geels, VP, development, Europe, IHG Hotels & Resorts, said, “We are delighted to be partnering with Grape Hospitality on such a strong collection of hotels across some of our key European markets of Spain, France and Italy. This partnership further highlights the strength of IHG’s much-loved brands and reputation, our desire to expand into new locations and our ongoing initiatives to improve the customer journey such as the recently enhanced IHG One Rewards program.”

Frederic Josenhans, chairman, Grape Hospitality said, “Grape Hospitality continues its development in Europe with the acquisition of premium assets. We are delighted to work with IHG in addition to our brands, to create value and diversify our portfolio. With Indigo, voco hotels and Crowne Plaza, all strong brands in their segment, we will be able to develop our catering and MICE expertise and make each hotel a unique living space.”

Among the new hotel signings:

voco Madrid Centre Retiro
The new 193-room voco Madrid Centre Retiro will be the first voco hotel to open in Spain. The Latin name, voco, means “to invite” and “call together,” and the property will feature voco’s hallmark amenities. The hotel is due to open in April 2024.

Hotel Indigo Florence
Hotel Indigo Florence is close to Santa Maria Novella, the city’s main railway station, and attractions such as the Duomo and Ponte Vecchio bridge. With 160 bedrooms, conference facilities and a wellness center, the hotel is set to open later this year.

Hotel Indigo Bordeaux
The 100-room Hotel Indigo Bordeaux will be the third Hotel Indigo-branded hotel to open in France. The property is based in Bordeaux Chartrons, a neighborhood with bistros in Place du Marché Chartrons, plus waterside dining and shops. The hotel is due to open in May 2023.

Hotel Indigo Barcelona Gran Via Plaza España
The 189-room Hotel Indigo Barcelona Gran Via Plaza España will be the second Hotel Indigo to open in Barcelona. It will be located close to the Museum of Catalan Art (MNAC). The hotel will open in April 2024.

Crowne Plaza Madrid Centre Retiro
Located in a prime part of Madrid, the 168-room Crowne Plaza Madrid Centre Retiro will be the second Crowne Plaza property to open in the city, the first being located close to the airport. The hotel is due to open in April 2024.