Hyatt plans brand expansion in Mexico

Hyatt Hotels Corporation has revealed the strategic growth of its brand portfolio in Mexico with new luxury and all-inclusive hotels and resorts. The continued expansion of its Mexico brand portfolio is expected to increase by 30% through 2025.

Coming in spring 2023, Hyatt Regency Mexico City Insurgentes will be a new capital-city hub for business and leisure travelers—and planned openings in 2024 include Park Hyatt Los Cabos at Cabo del Sol, which will mark the first Park Hyatt hotel in Mexico and Grand Hyatt Cancún Beach Resort, a luxury destination on the Yucatán Peninsula.

With Hyatt’s recent acquisition of Dream Hotel Group, the company is expanding The Unbound Collection by Hyatt brand with three new luxury Chatwal-branded hotels. Joining The Chatwal in New York and The Chatwal Lodge in the Catskills of New York, The Chatwal San Miguel is slated to debut in 2024, featuring 44 freestanding villas and 125 branded residences, perched on a dramatic cliff overlooking the Laja River Valley and church steeples of San Miguel de Allende.

In 2025, Thompson Monterrey is set to expand the luxury-lifestyle Thompson Hotels brand’s presence in a new market in Mexico, and Park Hyatt Mexico City is expected to welcome guests to Mexico’s first urban Park Hyatt.

This growth comes on the heels of The Unbound Collection by Hyatt brand making its Mexico debut with two new hotels: the 30-acre oceanfront escape near the artist haven of Todos Santos, Rancho Pescadero, and NUMU Boutique Hotel in the city of San Miguel de Allende, marking the first Hyatt hotels in the Pueblo Magico.

The Unbound Collection by Hyatt joins several notable Hyatt hotels and resorts that recently opened in Mexico, including Hyatt Regency San Luis Potosí, Andaz Mexico City Condesa, Hyatt Place Monterrey Valle, Hyatt House Monterrey Valle/San Pedro and four luxury all-inclusive resorts under Hyatt’s new Inclusive Collection: Hyatt Zilara Riviera Maya, Secrets Impression Moxché Playa del Carmen, Secrets Moxché Playa del Carmen and Dreams Cozumel Cape Resort & Spa.

“The continued expansion of the Hyatt brand in Mexico will provide more upscale and luxury hotel options across new and existing resort and urban markets we know are important to our guests, World of Hyatt members and customers,” said Camilo Bolaños, SVP, development, Latin America & the Caribbean, Hyatt. “We are proud to thoughtfully grow Hyatt’s brand footprint in Mexico through our strong relationships with ownership groups and developers, and we look forward to continuing this momentum with an impressive roster of upcoming openings in key destinations across the beautiful country of Mexico.”

The Inclusive Collection’s slate of expected resort openings in 2023 is spearheaded by the recent launch of Secrets Impression Resorts & Spas, a first-of-its-kind product designed to deliver the highest level of luxury all-inclusive service and amenities, according to the company. The new line extension expects to unveil its second property, Secrets Impression Isla Mujeres, later this year.

“With the launch of Secrets Impression Resorts & Spas, the Inclusive Collection portfolio is elevating the luxury vacation experience to unprecedented levels,” said Gonzalo del Peón, group president, global commercial, Inclusive Collection, Hyatt. “From culturally rich culinary experiences to personalized butler experience, we are continuing to respond to the evolving tastes of discerning travelers and redefining the all-inclusive experience for guests through our signature vacation programs like Endless Privileges. Continuing to invest in our ultra-luxury offering is a critical component of our growth plan moving forward, and Mexico remains a priority market as we raise the bar for leisure travel and exceed the expectations of guests, members and customers.”

Upcoming Mexico openings include adults-only hideaways such as Secrets Tulum Resort & Beach Cluband Dreams Estrella Del Mar Mazatlan, a family-friendly resort featuring an aquatic park, lazy river, multiple pools and 350 suites that each have a view of the Pacific Ocean. By the end of 2023, the Inclusive Collection is expected to have more than 45 resorts, representing more than 16,000 rooms, throughout Mexico.