HSMAI introduces new global distribution advisory board

The Hospitality Sales & Marketing Association International (HSMAI) has created a new Global Distribution Advisory Board. The board monitors the landscape of hotel distribution and identifies ways that HSMAI can better serve the discipline. It is made up of volunteer leaders from around the industry, representing each of HSMAI’s regions: Americas, Europe, Asia-Pacific and Middle East.

“It’s a blue-ribbon list of distribution executives from around the globe,” said Robert Gilbert, president/CEO, HSMAI. “Just as sales, marketing and revenue optimization are, distribution is being pulled into new and evolving commercial strategy organizations inside hotel companies. They all have a place at the ‘HSMAI table,’ so we have four solid legs working together.”

This advisory board will connect members with common interests across geographic boundaries, guide HSMAI’s strategic direction as it relates to distribution and focus on where distribution connects with the other three commercial functions.

HSMAI Global Distribution Advisory Board
Brij Bhushan Chachra, VP, revenue management & distribution, Taj Hotels & Palaces, IHCL TATA Group
Paolo Federico, SVP, revenue management & distribution, Jumeirah Hotels
Sarah Fults, VP, distribution, MGM Resorts International
Philippe Garnier, VP, omnichannel commerce, IHG
Michael Hucho, owner/founder, michaelhucho.de Management Consultant
Alexa Montgomery Krnjaic, VP, channel management & strategic initiatives, Sonesta International Hotels Corporation
Oral Muir, VP, global distribution channels, Hilton
Lauri Mussa, corporate director, reservations & distribution, Rosewood Hotels & Resorts
Bela Nagy, SVP, distribution, Accor
Jeff Wermager, VP, channels and distribution—Americas, Radisson Hotel Group
Pippa Williamson, SVP, head of sales & distribution, Shangri-La Group

Each HSMAI advisory board guides HSMAI’s strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights and more that are specific to their area of expertise.

For more on HSMAI and its Adrian Awards, see the March issue of Hotel Business.