NATIONAL REPORT—Using retail psychology and technology in tandem to send out exclusive offers and promotions creates new opportunities for you to simultaneously drive incremental revenue and delight your guests.
If you’re reading this, chances are you have a calendar of upcoming events and happenings that you’re juggling. This means your staff needs easy ways to send offers and promotions directly to guests. According to a new survey published by Kelton Research and SheerID, 84% of Americans say exclusive offers make them more likely to shop, which is good news if you can deliver relevant messages to your hotel and casino guests.
This positive research indicates guests react in real-time. The same survey shows that consumers who will use an exclusive invitation will use it quickly. Forty one percent of respondents said it would likely make them seek out something to buy, just to use the offer. Utilizing push and SMS messaging to guests with these promotions becomes a powerful way to increase revenue, whether they’re tailored to individuals or groups.
Find out how the INTELITY platform can help you achieve these goals.
Learn more: https://intelity.com/blog/using-retail-psychology-in-hospitality-to-increase-revenue/