ATLANTA—Hotel Equities (HE) has promoted Bryan DeCort to the position of COO.
In his new role, DeCort is responsible for enterprise-wide performance, profitability and corporate strategy for the firm’s portfolio of 160-plus hotels and resorts throughout the U.S. and Canada.
DeCort joined the firm in 2017 as SVP of operations and most recently served in the role of EVP. He was the architect for a comprehensive internal reorganization while the firm simultaneously added more than 50 hotels, 1,700 associates and opened three regional office locations. Under his guidance and leadership, HE’s operational platform has consistently achieved award-winning, best-in-class performance results, the company reports.
“Bryan is a natural servant leader… That attribute coupled with his appetence for driving performance and accountability make him the right leader for this critical role,” said Brad Rahinsky, president/CEO, HE. “The COO role allows Bryan to do what he does best…focus on the people, their aspirations and the overall performance of the organization. I couldn’t be more confident and proud to move forward with Bryan at the helm of HE’s operations.”
Since joining HE, DeCort has constructed an industry-leading team and implemented cutting-edge technology to support the firm’s portfolio, according to the company. Excited about his new role, DeCort remains grounded in its significance and shared that preserving the company culture remains a key focus, and one of his most important functions.
“This opportunity allows me to shift from a tactical to a more strategic approach moving forward,” DeCort said. “That’s only possible because we were intent on growing the company in a strategic way with the right people. We hired the best talent in the business, and I’m so proud of the team we’ve put together. My commitment is to continue providing guidance and support in a way that values HE’s rich culture and past, while ensuring we create continued growth opportunities for associates and stakeholders. This is how we get better and ensure that 25 years from now HE continues to thrive and make a distinct difference in people’s lives.”
While overseeing the organizations day-to-day operations, he also plays a critical role in all owner, investor and brand relationships. With more than 30 years of diverse hospitality experience, he has held progressive executive leadership positions with Marriott, Renaissance, Sheraton and Omni Hotels.