ATLANTA—Hotel Equities (HE), hotel ownership, management and development firm, has established the HElp Fund as part of its internal relief and support initiatives created to assist its associates and communities impacted by the COVID-19 pandemic. The fund is dispersed based on Hotel Equities associate needs in the U.S. and Canada.
“This is an unprecedented time which requires an unprecedented response to support our associates and the communities we serve,” said Brad Rahinsky, president/CEO, Hotel Equities.
