Hotel Equities forms strategic alliance with Sethi Management

Hotel Equities (HE) and Sethi Management have formed a strategic alliance whereby HE will provide operational oversight, resources and national support to all 15 hotels within the Sethi portfolio. Hotel Equities began transitioning Sethi’s hotels into its portfolio in late October and will be fully integrated by Dec. 1.

Sethi is based in Carlsbad, CA, and has a 40-year history as owners and operators of more than 75 businesses across a diversified management portfolio including retail, restaurants and hotels. The alliance accelerates strategic growth for both HE and Sethi through a focus on hotel development and acquisitions. Sethi’s hotel portfolio consists of Hilton, Marriott and Hyatt products.

“We’re honored to partner with a group that has such a stellar reputation within our industry,” said Brad Rahinsky, president/CEO, HE. “[Sethi founder] JP Sethi has decades of knowledge and experience operating best-in-class hotels led by his commitment to his associates. The alignment we share around servant leadership and investor returns is identical. We are very excited to help grow their portfolio.“

Similar to HE’s company culture largely based on its foundational 12 value statements, Sethi’s reputation can largely be attributed to its own core company values prioritizing open and free communication; guest and associate satisfaction; fair return on corporate investments and growth; and accountability, according to HE.

“When we consider a strategic partnership, it begins with the ownership and the people, and fully understanding the culture in place today and determining if a strategic alliance makes sense for both organizations,” said Joe Reardon, chief development officer, HE. “This alliance made sense on many levels and allows Sethi to focus energies against acquisitions and development while allowing HE to implement best-in-class systems and processes to drive performance. We could not be more pleased about our growth with Sethi in Southern California, which also allows them to further explore opportunities across the U.S. together with HE.”

Ganisha Sethi, COO, Sethi, said, “I am positive that the HE and Sethi partnership will be a strong force. With our joint knowledge and experience, we will be unstoppable and that excites me beyond words.”