Hilton has launched a new employer brand campaign as it continues to boost hiring in a period of rapid, post-pandemic growth. Building on the success of its recent enterprise-wide Hilton. For the Stay platform, the new Every Job Makes the Stay campaign will bring a new perspective to hotel employee marketing by shining a light on the men and women who make the stay, showcasing the jobs, the people, and—most importantly—the impact and joy that hospitality jobs offer, according to the company.
“What makes Hilton such an amazing place to work is the passion and dedication of our people, and we’re continuing to build on that through our new Every Job Makes the Stay campaign,” said Laura Fuentes, EVP/chief HR officer. “We chose to make team members the stars of this campaign because who better than them to speak authentically about what it’s like to work at Hilton. They are the heart of our business and the best ambassadors to help us find talent for our growing teams.”
The new employer brand campaign aims to disrupt thinking around what it means to work in hospitality by showcasing joy, purpose and career growth. Built as an extension of Hilton’s first-ever global brand platform “Hilton. For The Stay,” the new campaign targets labor challenges facing the hospitality industry by calling attention to the vast career growth possibilities that exist within Hilton. The campaign aims to ensure Hilton is top of mind for job seekers, especially those considering front-line and hourly positions by emphasizing why a job at Hilton is unlike any other in the hospitality industry.
The inspiration for this new campaign came from the people it features. Hilton team members, and reveals what they love most about jobs at Hilton and the strong sense of pride—not just in what they do, but how they do it. When asked about their roles, team members described what they do as much more than their front-line job titles. They saw themselves as “Magic Makers,” “Chief Welcome Officers” and “Ultimate Stay Creators”—and they work in a culture where they can bring their whole selves to work every day with flexibility that allows them to pursue their passions and grow their careers, the company reports.
Developed in partnership with advertising agency TBWA, which developed the “Hilton. For The Stay” platform, the global employment campaign will launch first in the U.S., followed by select markets in EMEA, APAC and CALA in June.
As travel demand continues to surge, Hilton has made great strides in employee recruitment, hiring more than 67,000 team members last year across our U.S. corporate offices and Hilton-managed hotels. Additional progress includes shortening its application process, which resulted in a 7% increase in application completions; expanded its talent pool through partnerships with companies such as Instawork; and providing a full suite of benefits, tools and resources that team members identify as most valuable from employers.