hihotels hires industry veterans to executive team

hihotels by Hospitality International has hired industry veterans Vic Vescovo and Patrick Cheedie to serve as franchise development and assurance & marketing program directors.

The duo will help grow hihotels’ five brands—Scottish Inns, Red Carpet Inn, Master Hosts Inns, Downtowner Inns and Passport Inn—while also delivering ongoing sales and marketing support and training to franchisees as part of the company’s Assurance & Marketing Program (AMP).

Vescovo, who will handle the Midwest region, helped develop the Americas Best Value Inn brand during his 11-plus years with Vantage Hospitality Group/RLH Corporation. During his tenure, he was a two-time salesman of the year, met or exceeded his quota nine times and signed more than 125 properties. He also spent time as a regional VP, franchise development with Cobblestone Hotels.

Cheedie, who is taking over the Western region, has more than 30 years of sales and territory management experience, including nine years in the hospitality industry with Wyndham Hotel Group, Choice Hotels International, RLH Corporation and Red Roof. He won consecutive Presidents Club Awards with Wyndham after generating sales well over 100% of his quota and was nominated for a similar award while with Choice Hotels.

“Since refocusing our goal of becoming the best choice for economy hotel franchising by launching a new branding identity two years ago, we have enjoyed a tremendous response,” said Chris Guimbellot, president/CEO, hihotels. “I am confident that we have found two franchise development professionals who will continue this momentum, while guiding franchisees to even greater success.”