hihotels by Hospitality International has formed its first-ever advisory council. The group consists of five franchisees, a vendor representative and President/CEO Chris Guimbellot (representing the corporate team).
The advisory council will meet once a quarter (starting March 31) via a videoconference to help shape the future direction of the franchise system, according to the company. In addition to soliciting feedback on current initiatives, the council will discuss and take a proactive stance on hot-button issues currently facing the industry.
“Launching the advisory council is another important step in attaining our goal of becoming the best choice for economy hotel franchising,” said Guimbellot. “We will be relying on the council’s input and ideas on hihotels’ programs and initiatives, as well as ways to maximize franchisees’ ROI potential.”
Joining Guimbellot on the advisory council are:
Jill Atfield, owner, Highland Hills Cabins – Master Hosts Resort, Boone, NC
Laurie Bechler, area VP/general manager, Sabre Hospitality Solutions
Mayur Mahant, owner, Scottish Inns & Suites, Houston
Jaimesh Patel, owner, Red Carpet Inn, Gibbstown, NJ
Pravin Patel, owner, Scottish Inns, Sturbridge, MA
Tejal Patel, owner, Scottish Inns & Suites, Hitchcock, TX