HB Exclusive: Life House launches growth affiliate program

Life House has launched its growth affiliate program to reward industry stakeholders that support its mission to make hotels more profitable and easier to own.

Through the program, the company will reward stakeholders who make qualified introductions to existing hotel owners and prospective investors who can benefit from its tech-enabled management platform. If an introduction results in Life House signing a hotel management agreement, the company will provide a one-time reward in an amount equal to actual 2021 revenue multiplied by 50 basis points, subject to a cap of $50,000 on a per deal basis.

This program is the first of its kind in the hotel management space, according to the company, representing a “win-win” for stakeholders who can add value to their clients, while earning incremental compensation for their efforts.

“Each and every day, industry friends lend their time to helping us achieve our goal of creating value for owners of independent hotels,” Bryan Dunn, managing director/head of growth, Life House, told Hotel Business. “We sought to create a simple, straightforward program that would reward existing peers for their support while captivating a wider base of stakeholders and educating them on the various ways Life House can add value to their client engagements.”

The program is designed to empower an array of players who engage with hotels throughout the ownership cycle, including but not limited to brokers, consultants, appraisers, architects and designers, the company reports. Whether an owner is seeking to step away from day-to-day operations or aiming to maximize asset-level profitability ahead of a sale, Life House is prepared to transition any hotel that meets its target criteria and start adding value within 30 days of ownership signing up. Alternatively, if an owner is selling their hotel or portfolio, the company can reduce deal friction by matching opportunities with buyers in its existing real estate partner network, or arming an existing bidder with a vertically-integrated management and technology solution.

Life House is presently supporting hotel owners with the below suite of software-enabled products and services:

  • Independent management: With bespoke independent hotels under management with ADRs ranging from $100-$1,000-plus, the company’s portfolio spans roadside lifestyle motels to award-winning luxury properties affiliated with Forbes Five Star, AAA Five Diamond and Leading Hotels of the World designations;
  • Life House & future brands: Life House’s namesake brand continues to expand with pipeline projects underway from Miami and the Berkshires to Palm Springs and San Juan, P.R. Life House will announce its 3-star lifestyle brand later this year with multiple properties already under contract;
  • Kayak partnership: Through a unique partnership with Kayak, Life House operates three hotels in South Florida and Mexico, with various other flagship projects currently in negotiation. Kayak is actively seeking opportunities to expand its brand through partnering with owners of irreplaceable assets in gateway markets;
  • Revenue SAAS: After driving 70% of its revenue direct web system-wide, Life House has begun to make its revenue management and marketing system (RMMS) available as a SAAS solution to owner-operators who want to maintain control of day-to-day operations while generating industry-leading direct bookings.

The introduction of the growth affiliate program comes just months after raising $60 million in Series C financing led by KAYAK and Inovia Capital with participation from investors Tiger Global, Derive Ventures, JLL, Trinity Ventures, Sound Ventures, Cooley LLP among others. Nearly 4 years after launching and with a decentralized team of 100-plus talented corporate team members, Life House remains the only asset-light hotel operator that has built a proprietary technology stack to deliver outsized value to its real estate owners, according to the company.

Interested parties can learn more by visiting www.life-house.com/growthaffiliate.