HB Exclusive: Life House adds two CA hotels

Tech-enabled hotel management company Life House has been selected to manage two more hotels in California, Hotel Royal in Long Beach and Hotel La Rose in Sonoma County. The company now operates seven hotels throughout the state.

Hotel La Rose, a landmark 48-key property in Santa Rosa, has been welcoming travelers for more than 100 years. For the hotel’s owners, Lukhbir Gill, Hardeep Gill and Jim McCalligan, preserving the historic charm and unique character that had been cultivated through a century of heartfelt operations was very important.

“We wanted to free up our time, but deeply care about Hotel La Rose and the special experience our guests have enjoyed for so many years,” said Hardeep Gill. “Therefore, we could never see it being flagged. Life House is the perfect solution to operate this historic asset in a very sophisticated manner to optimize profitability, while maintaining the specialness & extraordinary charm.”

Hotel Royal, a 1923 Art Deco boutique hotel in Long Beach’s trendy East Village Arts District, had just celebrated its 100-year anniversary when owner Victor Beauchamp retained Life House to take over management. “I had spent 20 years renovating and building our unique brand,” he said. “I was exhausted and needed help, but couldn’t allow our family legacy to become just another corporate hotel. Life House’s personalized approach really appealed to us as a chance to maximize performance and compete with bigger, better-resourced hotel brands while retaining what we love most about our property.”

The owners of both properties were encouraged by the 258% increase in NOI versus pre-Life House management that was experienced by a historic property in close proximity to Hotel La Rose, according to the company. Life House boosted revenue and decreased operating expenses by automating back-of-house functions, increasing profitability without adversely affecting the guest experience.

The management agreements for both properties were executed early this year. With an efficient transition process, they have both already launched under Life House management.

“We are excited to partner with the owners of these special hotels, as they seek to spend their time in more meaningful ways,” said Rami Zeidan, founder/CEO, Life House. “We’re excited to continue growing in California as there is an abundance of quaint independent hotels with similar attributes to the many hotels we’ve helped on the East Coast.”